Santa Cruz, CA – Plugin Alliance LLC an online software distribution and marketing company for some of the best pro audio companies in the industry, retained the services of Glow Marketing to increase the site’s exposure and help build an engaged community of pro audio professionals. Thousands of producers around the globe already rely on Plugin Alliance and the company’s customers range from top selling music acts and major Hollywood studios to ambitious hobbyists.
Glow Marketing’s founder Chandra Lynn (pictured) brings substantial industry experience and contacts to Plugin Alliance, and will lead their US press and artist relations efforts. Lynn handled similar responsibilities during her tenure at Avid and has represented numerous pro audio and music industry clients, from Line 6 to PMC Speakers.
“Plugin Alliance has achieved amazing growth in its first three years largely though word-of-mouth,” states Matt Ward, Plugin Alliance, CEO (pictured). “We’ve now reached the point where we’re ready to reach out to the industry in a far more proactive way and it’s hard to imagine a better partner to help us do that than Glow Marketing. They have a rock solid reputation in the industry and long-term, valued relationships which will definitely come in to play for us.”
The Plugin Alliance website is a one-stop shop for downloads, tech support, sales, news, and “all things plugins” featuring Alliance companies: Brainworx (Germany), Chandler Limited (USA), elysia (Germany), Maag Audio (USA), Millennia Music & Media Systems (USA), Noveltech Audio (Finland), SPL (Germany), and Vertigo Sound (Germany). Having all of these innovative companies come together under one website distributor gives customers amazing variety and allows Plugin Alliance to offer things like custom, multi-brand bundles to fit each customer’s specific need.
Additionally, customers can take advantage of the proprietary Plugin Alliance licensing system which allows customers to manage all of their licenses in one place, run 14-day full function demos of any plugin in the Alliance and even take their licenses on the road using any USB stick. Plugins can be activated online and offline, and customers may license their plugins for use on up to three different computers. “Our goal is to establish a new, user friendly native plugin standard, supporting all major plugin formats and uniting some of the best-known international audio companies under one virtual home,” states Dirk Ulrich, Plugin Alliance Founder and Brainworx CEO.
Plugin Alliance and Glow Marketing will work together to engage the audio community through active artist programs centered around music creation and production using the wide variety of high-end plugins available on plugin-alliance.com
About Plugin Alliance
Plugin Alliance LLC is a pro audio software marketing and distribution company based in Wilmington, Delaware with offices in Santa Cruz, California. Far more than just a web site, Plugin Alliance is a new “Über-standard”, supporting all major plugin formats and uniting some of the best-known international audio companies under one virtual roof. www.plugin-alliance.com